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Using Long Text with AI from Make

make Aug 28, 2023

In today's fast-paced digital world, AI (Artificial Intelligence) is revolutionizing the way we work and helping us streamline our tasks. In this video, we will explore how you can leverage AI using automation to repurpose content and improve efficiency. Whether you are looking to create an email, a blog post, or a catchy title, AI can help generate unique and engaging text based on your existing content. So, if you're interested in maximizing your productivity, stick around because we're about to dive into the world of AI automation.

Understanding the Challenge:

Let's imagine a scenario where you have a piece of content that you want to repurpose into multiple formats. For instance, you may want to create an email, a blog post, a YouTube video title, and much more, all derived from the same core content. This can be time-consuming and tedious if done manually. However, fear not! In this video, we will show you how to automate this process using and the power of Open AI.

Getting Started with Make:

Before we jump into the nitty-gritty details, let's first familiarize ourselves with Make. Make is a fantastic no-code tool that allows you to automate tasks and connect different applications seamlessly. In this demonstration, we will demonstrate its integration with Open AI, Airtable, and other platforms.

The Core Concept: Repurposing Content:

Now, let's explore the core concept of repurposing content using automation. In our example, we have a text file that contains a breakdown of our video content. This text file is crucial for SEO purposes and serves as the foundation for generating various components associated with our video. These components include the video title, blog post, YouTube description, and email blurb.

Putting Automation to Work:

Thanks to Open AI, we can automate the generation of these components with just one simple button push. Inside Make's interface, we have created an automation that interacts with Airtable (our content management system) and Open AI. This automation retrieves information about the record (the text file) and generates desired outputs based on predefined prompts.

The Magic of Chat GPT:

To achieve this automation, we utilize Chat GPT, an Open AI model capable of generating human-like text. We provide prompts to Chat GPT and ask for specific outputs. For example, we ask for a blog post between 800 and 1000 words in length, a YouTube video title with 45 to 60 characters that includes an emoji, and a blog title between 55 and 75 characters that considers SEO keywords. By systematically going through each prompt, we generate the desired outputs using AI.

Updating the Record in Airtable:

Once the outputs are generated, we update the record in Airtable with the corresponding information. All the components, such as the blog post, YouTube video title, blog title, YouTube description, and email blurb, are filled out automatically. This provides us with a head start in preparing the various components without having to start from scratch.

Editing and Polishing:

Although the generated outputs are impressive, it's important to note that they are not set in stone. We can edit and refine the content to meet our specific standards and preferences. Make's interface provides editable text fields, allowing us to easily make adjustments if necessary.


In conclusion, leveraging AI and automation can significantly streamline our work processes. Using Make's integration with Open AI and Airtable, we can effortlessly generate various components, such as blog posts, YouTube videos titles, and more, based on a single piece of content. This not only saves us time and effort but also ensures consistency and cohesiveness across different platforms. So, if you're looking to boost your productivity and automate your content creation process, give AI and automation a try. Start experimenting with Make and Open AI today and enjoy the benefits of streamlined work and increased efficiency.

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