In many cases, automation is fairly straightforward to build. Simply connect your software, choose your trigger and actions from a list, and away you go! However, sometimes the specific thing you're trying to automate doesn't already have a trigger established. This is where webhooks come into play!
There are two main types of webhooks, but in this example we are working with a "Catch" hook - this hook fires instantaneously and it's easy to set up. The webhook address is provided for us (in this case, from Zapier), but we need to pass additional data as well. For this, we write a CONCATENATE formula to add extra data to the end of our hook.
In this example, I create a simple button that passes three datapoints and posts a message in Slack. It's very simple, but the points are the same... data can be passed from your custom webhook trigger and filled into any automation you can conceive of!
Gareth Pronovost is the founder of GAP Consulting, an Airtable-first consultancy that helps businesses replace manual workflows with systems that scale. A former corporate finance analyst turned no-code educator, he has taught hundreds of thousands of builders through his YouTube channel and led systems builds for organizations ranging from solo founders to Disney and Ticketmaster.
The leading no-code consultancy. We build Airtable, Zapier, and Fillout systems for businesses that are ready to stop doing things manually.
